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Guidelines for scientists
Printervenlig udgave
New Guidelines for Scientists on Communicating With the Media

Uddrag:

The media are often accused of hyping research findings in order to attract the interest of their readers and viewers. But many distortions and misunderstandings arise because scientists themselves fail to communicate their results in a clear and meaningful way. Unnecessary anxieties or false hopes are often the result.

As part of a European Commission FP6 project (MESSENGER), new guidelines for scientists on how to communicate most effectively with the media have been produced by the Social Issues Research Centre (SIRC) in partnership with the Amsterdam School of Communications Research (ASCoR).

The Guidelines have been developed after extensive consultation with key actors and stakeholders across Europe including members of the science and health communities, representatives of journalism and media organisations, European and national government departments and agencies, NGOs and special interest groups. Detailed analyses of variations in styles of science reporting across the EU have also informed their development.

The communication of potential risks and benefits identified by research is a particularly critical area. The Guidelines provide advice on putting such issues in context and presenting them in ways that will allow people to make informed decisions. Special attention is drawn to the communication of findings that may have implications for public policy.

Guidelines for scientists