Printed from
Cars, Cholera, and Cows: The Management of Risk and Uncertainty
Printervenlig udgave
Artikel om de filtre, som mennesker bruger til at opfatte risici som f.eks. trafik, kolera og kogalskab (UK, 1999)

Everyone takes and manages risks, balancing potential rewards against uncertain losses. Experts provide advice about managing risk, but with limited success. Part of their difficulty stems from an incomplete appreciation of the different kinds of risk and part from their inadequate consideration of the different mindsets with which people respond to risks.

This paper examines the cultural filters through which people view virtual risks and describes some of the longstanding debates about virtual risks that arise because of those filters. Understanding our ignorance of the risks and filters is a precondition for civilized debate about virtual risks.

The Management of Risk and Uncertainty